Ad Dynamo now supports Google Analytics Tracking

For those advertisers wanting rich data from their Ad Dynamo pay per click advertising campaigns visible within Google Analytics, it is now available.

A simple selection with any campaign will activate it for Google Analytics Tracking.  The UTM url variables that enable this are of course also exposed to your website, so you could even use them for your own purposes.

Track your campaigns within Google Analytics

Track your campaigns within Google Analytics

The variables Ad Dynamo passes through are:

utm_medium

utm_source

utm_campaign

utm_content

utm_term

Where…

Utm_medium = Ad Dynamo (always)

Utm_source = PPC Contextual or PPC Site Targeted

UTM Campaign = campaign name

Utm_content = Ad Group Name _ ad size & format

Utm_term = keyword

Sean Riley


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